UrbanEats Cinematic Brand Film
A 90-second cinematic brand film for UrbanEats, Dhaka's premium food delivery platform — a film that went viral locally, amassing 2 million views and significantly boosting brand awareness among the 25–40 demographic.
Key Results
The Full Story
The Challenge
Brand Differentiation UrbanEats struggled to stand out from larger delivery competitors in a crowded market. Authentic Storytelling Capturing the raw energy of street food culture without it feeling staged or corporate. Multi-platform Delivery Needed 4 different cuts optimized for YouTube, Reels, Feed, and Stories.
Our Approach
Narrative-led Pre-production One week in pre-production developing the brand story, script, storyboard, and casting. On-location Production 2-day shoot across 5 Dhaka locations including Old Dhaka markets and restaurant kitchens. Cinema Post-production 10 days of editing, color grading with cinema LUTs, and original music scoring.
The Outcome
2M+ Organic Views Reached in the first 30 days across YouTube and Instagram — no paid promotion. 500K Views in 48h Viral velocity with zero ad spend in the first two days. +38% App Downloads App download rate increased 38% in the month following the film launch. 12K+ Social Shares Organic shares across Facebook, WhatsApp, and Instagram.
Project Details
Client
UrbanEats
Industry
Food Delivery & Tech
Timeline
3 weeks
Team
Dedicated team
Services Used
Deliverables
- Sony A7 IV implementation
- DJI Mavic 3 implementation
- Adobe Premiere Pro implementation
- DaVinci Resolve implementation
- Original Score implementation
Before & After
The measurable difference MetaGenDigital made across key metrics.
Before
Baseline
After
2M+
Before
Baseline
After
500K
Before
Baseline
After
+38%
Project Timeline & Phases
How we structured this project from kickoff to delivery.
Discovery
Phase 1- Requirements alignment
- Current-state analysis
- Goal definition
Strategy
Phase 2- Solution planning
- Execution roadmap
- Stakeholder alignment
Delivery
Phase 3- Implementation
- Quality assurance
- Launch support
Optimization
Phase 4- Performance monitoring
- Iteration cycle
- Outcome reporting
"A 90-second cinematic brand film for UrbanEats, Dhaka's premium food delivery platform — a film that went viral locally, amassing 2 million views and significantly boosting brand awareness among the 25–40 demographic."
UrbanEats
web stakeholder
Project Visuals
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