ShopBD Social Media Campaign
A full-scale social media transformation for ShopBD — Bangladesh's fast-growing online marketplace — resulting in 400% engagement growth and a direct revenue uplift from social channels.
Key Results
The Full Story
The Challenge
Low Engagement Posts averaged under 50 likes despite 10K+ followers. Engagement rate was 0.4%. Inconsistent Branding No visual identity or content strategy — posts looked random across platforms. Stagnant Growth Follower base had flatlined for 6 months with no content differentiation.
Our Approach
Content Calendar Built a 30-day rolling content calendar with theme days and campaign hooks. Reel-first Strategy Produced 8+ short-form reels per month, optimized for Explore and Feed reach. Community Management Daily engagement with followers, DMs, and comments to build brand loyalty.
The Outcome
+400% Engagement Average post engagement rate jumped from 0.4% to 4.7%. +55% Followers Organic follower growth across Instagram and Facebook in 90 days. 1.2M Monthly Reach Combined monthly reach across all platforms — up from 18K. +60% Social Revenue Revenue directly attributed to social media channels increased 60%.
Project Details
Client
ShopBD
Industry
E-commerce & Retail
Timeline
3 months
Team
Dedicated team
Services Used
Deliverables
- Instagram implementation
- Facebook implementation
- TikTok implementation
- Meta Ads implementation
- Canva Pro implementation
Before & After
The measurable difference MetaGenDigital made across key metrics.
Before
Baseline
After
+400%
Before
Baseline
After
+55%
Before
Baseline
After
1.2M
Project Timeline & Phases
How we structured this project from kickoff to delivery.
Discovery
Phase 1- Requirements alignment
- Current-state analysis
- Goal definition
Strategy
Phase 2- Solution planning
- Execution roadmap
- Stakeholder alignment
Delivery
Phase 3- Implementation
- Quality assurance
- Launch support
Optimization
Phase 4- Performance monitoring
- Iteration cycle
- Outcome reporting
"A full-scale social media transformation for ShopBD — Bangladesh's fast-growing online marketplace — resulting in 400% engagement growth and a direct revenue uplift from social channels."
ShopBD
web stakeholder
Project Visuals
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