EduPrime Digital Marketing
A multi-channel digital marketing overhaul for EduPrime — combining Google Ads, Meta retargeting, and landing page CRO to achieve 5× return on ad spend and 240% growth in monthly enrollments.
Key Results
The Full Story
The Challenge
High Cost per Lead BDT 850 CPL with under 4% lead-to-enrollment conversion — a losing ROAS of 1.2×. Untargeted Audiences Broad targeting with no segmentation by interest, intent, or course relevance. Weak Landing Pages Generic landing pages with no social proof, urgency, or clear value proposition.
Our Approach
Audience Segmentation Built 12 distinct audience segments with custom creative per segment and intent signal targeting. Landing Page CRO Rebuilt landing pages with social proof, countdown urgency, and outcome-focused copy. Remarketing Funnel 14-day email + retargeting funnel to capture warm leads who didn't convert on first visit.
The Outcome
5× ROAS Return on ad spend over the full 4-month campaign period, up from 1.2×. CPL −65% Cost per lead dropped from BDT 850 to BDT 297. +240% Enrollments Monthly enrolled students grew from 120 to 410 within 4 months. +80% Budget Efficiency Reduced ad spend by 20% while doubling output through optimized targeting.
Project Details
Client
EduPrime
Industry
Online Education
Timeline
4 months
Team
Dedicated team
Services Used
Deliverables
- Google Ads implementation
- Meta Ads Manager implementation
- Google Analytics 4 implementation
- Mailchimp implementation
- Hotjar implementation
Before & After
The measurable difference MetaGenDigital made across key metrics.
Before
Baseline
After
5×
Before
Baseline
After
−65%
Before
Baseline
After
+240%
Project Timeline & Phases
How we structured this project from kickoff to delivery.
Discovery
Phase 1- Requirements alignment
- Current-state analysis
- Goal definition
Strategy
Phase 2- Solution planning
- Execution roadmap
- Stakeholder alignment
Delivery
Phase 3- Implementation
- Quality assurance
- Launch support
Optimization
Phase 4- Performance monitoring
- Iteration cycle
- Outcome reporting
"A multi-channel digital marketing overhaul for EduPrime — combining Google Ads, Meta retargeting, and landing page CRO to achieve 5× return on ad spend and 240% growth in monthly enrollments."
EduPrime
web stakeholder
Project Visuals
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