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Video Food Delivery & Tech 2024 3 weeks

আর্বানইটস সিনেমাটিক ব্র্যান্ড ফিল্ম

A 90-second cinematic brand film for UrbanEats, Dhaka's premium food delivery platform — a film that went viral locally, amassing 2 million views and significantly boosting brand awareness among the 25–40 demographic.

UrbanEats
আর্বানইটস সিনেমাটিক ব্র্যান্ড ফিল্ম
মূল রেজাল্ট

মূল রেজাল্ট

2M+
Total Video Views
500K
Views in 48 Hours
+38%
App Downloads Lift
12K+
Social Shares
Case Study

The Full Story

চ্যালেঞ্জ

Brand Differentiation UrbanEats struggled to stand out from larger delivery competitors in a crowded market. Authentic Storytelling Capturing the raw energy of street food culture without it feeling staged or corporate. Multi-platform Delivery Needed 4 different cuts optimized for YouTube, Reels, Feed, and Stories.

আমরা যেভাবে কাজ করেছি

Narrative-led Pre-production One week in pre-production developing the brand story, script, storyboard, and casting. On-location Production 2-day shoot across 5 Dhaka locations including Old Dhaka markets and restaurant kitchens. Cinema Post-production 10 days of editing, color grading with cinema LUTs, and original music scoring.

ফলাফল

2M+ Organic Views Reached in the first 30 days across YouTube and Instagram — no paid promotion. 500K Views in 48h Viral velocity with zero ad spend in the first two days. +38% App Downloads App download rate increased 38% in the month following the film launch. 12K+ Social Shares Organic shares across Facebook, WhatsApp, and Instagram.

Project Details

Client

UrbanEats

Industry

Food Delivery & Tech

Timeline

3 weeks

Team

Dedicated team

Services Used

Sony A7 IVDJI Mavic 3Adobe Premiere ProDaVinci ResolveOriginal Score

যা যা ডেলিভার করেছি

  • Sony A7 IV implementation
  • DJI Mavic 3 implementation
  • Adobe Premiere Pro implementation
  • DaVinci Resolve implementation
  • Original Score implementation
Transformation

আগে ও পরে

The measurable difference MetaGenDigital made across key metrics.

Total Video Views

Before

Baseline

After

2M+

Significant improvement
Views in 48 Hours

Before

Baseline

After

500K

Significant improvement
App Downloads Lift

Before

Baseline

After

+38%

Significant improvement
Process

প্রজেক্ট টাইমলাইন ও ধাপ

How we structured this project from kickoff to delivery.

01

Discovery

Phase 1
  • Requirements alignment
  • Current-state analysis
  • Goal definition
02

Strategy

Phase 2
  • Solution planning
  • Execution roadmap
  • Stakeholder alignment
03

Delivery

Phase 3
  • Implementation
  • Quality assurance
  • Launch support
04

Optimization

Phase 4
  • Performance monitoring
  • Iteration cycle
  • Outcome reporting
"A 90-second cinematic brand film for UrbanEats, Dhaka's premium food delivery platform — a film that went viral locally, amassing 2 million views and significantly boosting brand awareness among the 25–40 demographic."
U

UrbanEats

web stakeholder

গ্যালারি

Project Visuals

আর্বানইটস সিনেমাটিক ব্র্যান্ড ফিল্ম — gallery image 1
Tools & Tech Used:
Sony A7 IVDJI Mavic 3Adobe Premiere ProDaVinci ResolveOriginal Score
Ready to grow?

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