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Social Media E-commerce & Retail 2024 3 months

শপবিডি সোশ্যাল মিডিয়া ক্যাম্পেইন

A full-scale social media transformation for ShopBD — Bangladesh's fast-growing online marketplace — resulting in 400% engagement growth and a direct revenue uplift from social channels.

ShopBD
শপবিডি সোশ্যাল মিডিয়া ক্যাম্পেইন
মূল রেজাল্ট

মূল রেজাল্ট

+400%
Engagement Rate
+55%
Follower Growth
1.2M
Monthly Reach
+60%
Social Revenue
Case Study

The Full Story

চ্যালেঞ্জ

Low Engagement Posts averaged under 50 likes despite 10K+ followers. Engagement rate was 0.4%. Inconsistent Branding No visual identity or content strategy — posts looked random across platforms. Stagnant Growth Follower base had flatlined for 6 months with no content differentiation.

আমরা যেভাবে কাজ করেছি

Content Calendar Built a 30-day rolling content calendar with theme days and campaign hooks. Reel-first Strategy Produced 8+ short-form reels per month, optimized for Explore and Feed reach. Community Management Daily engagement with followers, DMs, and comments to build brand loyalty.

ফলাফল

+400% Engagement Average post engagement rate jumped from 0.4% to 4.7%. +55% Followers Organic follower growth across Instagram and Facebook in 90 days. 1.2M Monthly Reach Combined monthly reach across all platforms — up from 18K. +60% Social Revenue Revenue directly attributed to social media channels increased 60%.

Project Details

Client

ShopBD

Industry

E-commerce & Retail

Timeline

3 months

Team

Dedicated team

Services Used

InstagramFacebookTikTokMeta AdsCanva Pro

যা যা ডেলিভার করেছি

  • Instagram implementation
  • Facebook implementation
  • TikTok implementation
  • Meta Ads implementation
  • Canva Pro implementation
Transformation

আগে ও পরে

The measurable difference MetaGenDigital made across key metrics.

Engagement Rate

Before

Baseline

After

+400%

Significant improvement
Follower Growth

Before

Baseline

After

+55%

Significant improvement
Monthly Reach

Before

Baseline

After

1.2M

Significant improvement
Process

প্রজেক্ট টাইমলাইন ও ধাপ

How we structured this project from kickoff to delivery.

01

Discovery

Phase 1
  • Requirements alignment
  • Current-state analysis
  • Goal definition
02

Strategy

Phase 2
  • Solution planning
  • Execution roadmap
  • Stakeholder alignment
03

Delivery

Phase 3
  • Implementation
  • Quality assurance
  • Launch support
04

Optimization

Phase 4
  • Performance monitoring
  • Iteration cycle
  • Outcome reporting
"A full-scale social media transformation for ShopBD — Bangladesh's fast-growing online marketplace — resulting in 400% engagement growth and a direct revenue uplift from social channels."
S

ShopBD

web stakeholder

গ্যালারি

Project Visuals

শপবিডি সোশ্যাল মিডিয়া ক্যাম্পেইন — gallery image 1
Tools & Tech Used:
InstagramFacebookTikTokMeta AdsCanva Pro
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