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Web Dev Online Education 2023 4 months

এডুপ্রাইম ডিজিটাল মার্কেটিং

A multi-channel digital marketing overhaul for EduPrime — combining Google Ads, Meta retargeting, and landing page CRO to achieve 5× return on ad spend and 240% growth in monthly enrollments.

EduPrime
এডুপ্রাইম ডিজিটাল মার্কেটিং
মূল রেজাল্ট

মূল রেজাল্ট

Return on Ad Spend
−65%
Cost Per Lead
+240%
Monthly Enrollments
+80%
Ad Budget Efficiency
Case Study

The Full Story

চ্যালেঞ্জ

High Cost per Lead BDT 850 CPL with under 4% lead-to-enrollment conversion — a losing ROAS of 1.2×. Untargeted Audiences Broad targeting with no segmentation by interest, intent, or course relevance. Weak Landing Pages Generic landing pages with no social proof, urgency, or clear value proposition.

আমরা যেভাবে কাজ করেছি

Audience Segmentation Built 12 distinct audience segments with custom creative per segment and intent signal targeting. Landing Page CRO Rebuilt landing pages with social proof, countdown urgency, and outcome-focused copy. Remarketing Funnel 14-day email + retargeting funnel to capture warm leads who didn't convert on first visit.

ফলাফল

5× ROAS Return on ad spend over the full 4-month campaign period, up from 1.2×. CPL −65% Cost per lead dropped from BDT 850 to BDT 297. +240% Enrollments Monthly enrolled students grew from 120 to 410 within 4 months. +80% Budget Efficiency Reduced ad spend by 20% while doubling output through optimized targeting.

Project Details

Client

EduPrime

Industry

Online Education

Timeline

4 months

Team

Dedicated team

Services Used

Google AdsMeta Ads ManagerGoogle Analytics 4MailchimpHotjar

যা যা ডেলিভার করেছি

  • Google Ads implementation
  • Meta Ads Manager implementation
  • Google Analytics 4 implementation
  • Mailchimp implementation
  • Hotjar implementation
Transformation

আগে ও পরে

The measurable difference MetaGenDigital made across key metrics.

Return on Ad Spend

Before

Baseline

After

Significant improvement
Cost Per Lead

Before

Baseline

After

−65%

Significant improvement
Monthly Enrollments

Before

Baseline

After

+240%

Significant improvement
Process

প্রজেক্ট টাইমলাইন ও ধাপ

How we structured this project from kickoff to delivery.

01

Discovery

Phase 1
  • Requirements alignment
  • Current-state analysis
  • Goal definition
02

Strategy

Phase 2
  • Solution planning
  • Execution roadmap
  • Stakeholder alignment
03

Delivery

Phase 3
  • Implementation
  • Quality assurance
  • Launch support
04

Optimization

Phase 4
  • Performance monitoring
  • Iteration cycle
  • Outcome reporting
"A multi-channel digital marketing overhaul for EduPrime — combining Google Ads, Meta retargeting, and landing page CRO to achieve 5× return on ad spend and 240% growth in monthly enrollments."
E

EduPrime

web stakeholder

গ্যালারি

Project Visuals

এডুপ্রাইম ডিজিটাল মার্কেটিং — gallery image 1
Tools & Tech Used:
Google AdsMeta Ads ManagerGoogle Analytics 4MailchimpHotjar
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