ই-কমার্স স্টোর লঞ্চের ফুল চেকলিস্ট

Launching an e-commerce store without running through a proper checklist is like opening a restaurant without a test menu. Small oversights — a broken payment gateway, missing mobile styles, or no returns policy — can cost you customers and trust from day one. Use this checklist before you go live.

1. Core Store Setup

• Custom domain connected and SSL certificate active (https://)
• Logo, favicon, and brand colours applied consistently
• All product listings complete: title, description, price, SKU, weight, images
• Product categories and navigation menu logical and tested
• Terms & conditions, privacy policy, and returns/refund policy pages live
• Contact page with working form, phone, and WhatsApp link

2. Payments & Shipping

This is where most launches go wrong. Test every payment method end-to-end — including bKash, Nagad, card, and cash on delivery if applicable. A failed checkout is the most expensive mistake you can make.

• All payment gateways tested with real transactions (then refunded)
• Shipping zones and rates configured correctly by location
• Courier integrations tested: Pathao, Steadfast, RedX, etc.
• Order confirmation emails tested and landing in inbox (not spam)
• Inventory tracking enabled so out-of-stock items are managed

3. Content & SEO Foundations

Your store needs to be discoverable from day one. The basics take only a few hours but make a significant difference to organic traffic in the first months.

• Every product and category page has a unique title tag and meta description
• Product image alt text filled in for all images
• XML sitemap submitted to Google Search Console
• Robots.txt file configured correctly (not blocking search engines)
• Google Analytics 4 and Facebook Pixel (if running ads) installed and verified

4. Mobile UX & Page Speed

Over 75% of e-commerce purchases in Bangladesh are made on mobile. If your store isn't perfect on a phone, you're losing the majority of your potential customers.

Test every page on real mobile devices, not just a desktop browser preview. Check the checkout flow especially carefully — thumb-friendly buttons, readable font sizes, and no fields requiring pinch-to-zoom. Run Google PageSpeed Insights and resolve any critical issues before launch.

5. Pre-Launch Testing (Do This the Day Before)

• Place a complete test order through every payment method
• Check all product images load correctly and at full quality
• Test the search function and filter/sort features
• Click every link in the navigation, footer, and email templates
• Check the store on Chrome, Safari, and Firefox on both desktop and mobile
• Verify that abandoned cart emails trigger correctly after 1 hour